First Lady’s Challenge– February 17 – 19, 2018

2017 first lady logo

“Reno has one.  Omaha has one.  Washington; Chicago…  Why not Atlanta?”  Those were the thoughts running through our minds when we decided to host the first-ever Presidents Day tournament at the Cobb Galleria Center in 2013.  We were very happy with the results of the event in its first four years, and we look forward to building on what we’ve learned and expanding the tournament in 2017 and beyond.


As in previous years, we will be hosting the event at the Georgia International Convention Center (“GICC”)–just a stone’s throw from the Atlanta airport.  We will be occupying Halls C & D of the facility.  The Airport District has put together a pamphlet with coupons and special deals offered by nearby attractions.  To download: FirstLadys2017_Deals in the District_Flyer

Cost is $595 for the girls’ three-day event.  Boys, who will be competing for just one full day, will be charged $295.

Registration will open on October 15th on Advanced Event Systems

Schedule  will be posted on not later than the Tuesday prior to the event.

Check-in/Coaches Meeting

There will be no coaches meeting.  In lieu of that, we request that you upload and review the Coaches Packet – 2017 first lady, which covers every subject that would have been discussed at a coaches meeting.  We are not requiring coaches to check in prior to Saturday morning

Hotel Accommodations

This is not a stay-to-play tournament.  That said, to ensure roomnight capacity at nearby locations, we have set up blocks of rooms at several hotels that are very convenient to the convention center and have very reasonable rates.

Please click on the following link to reserve your room for the First Lady’s Challenge, press this link.

If you wish to reserve a block of rooms at one hotel for your club, please contact

Please indicate the name of your club, your top three hotel choices and the number of rooms (Doubles and Kings) you will need for your club

If you have any concerns or questions, please contact Denise Corrigan, A5 Housing Coordinator.

Champions at First Lady Automatically invited to next year’s Beast of the Southeast.

Winners of the Power Division of the First Lady’s Challenge will automatically secure a Champion’s Exemption to the prestigious Beast of the Southeast Tournament of Champions in 2017.  The only other way to secure an automatic invitation to Beast is to qualify for USAV Nationals.  Yet another reason to attend First Lady.

Food Tables, Chairs

The convention center will not allow food, coolers, etc. to be brought into the building.  A wide variety of food and snacks will be available at GICC’s concession stand as well as free-standing booths.  You may bring a folding chair if you wish, though seating is provided in the facility.


On-site parking is available at $5/day.  GICC worked with us in allowing a reduction from their normal $10/day charge, but free parking is not available.


The cost of admission is $10/day or $20 for a weekend pass.  Doors to GICC will open at 7:00 a.m. all three days of competition.

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